Operation Principle



Enterprise tenet: create value for customers, benefits for enterprise, wealth for employees, and prosperity for society.

The enterprise, as the subject of market economy, should correctly handle the relations among society, shareholders, customers, and employees, without any bias. The four supplement each other, and none is dispensable. What Pang Xiang should do is to “satisfy the four” including customers, employees, shareholders, and society. Meanwhile, Pang Xiang regards it as its public commitment, thus to show the social value of Pang Xiang’s existence.


Enterprise spirit:work hard and perseveringly, blaze new trails in a pioneering spirit, be honest, and do practical work

Working hard and perseveringly is a virtue. Without the hardships in pioneering work and the never-ending struggle spirit, we could not achieve today’s brilliance, or experience that the success is not easily won. Pang Xiang shall take practical actions encourage and take care of their employees’ pioneering spirit and innovative spirit. The pioneering and innovative spirit is the power for the enterprise to advance with time as well as the source of development. As an individual, we should be honest, tell the truth, and act honestly. For an enterprise, everyone should tell the truth and do practical work. Only in this way, they can know themselves, know others, and know the society. And only knowing each other, they will understand their own shortcomings and disadvantages, and they will modestly learn others’ merits and advantages. Telling the truth is difficult, but doing practical work is more difficult. Advancing despite difficulties is not only our tradition, but also the spirit that we should continuously carry forward and maintain for ever.


Operation principle: Standard management, adhering to integrity, pursuit of excellence and pragmatic innovation

The implementation of standard management system is a prerequisite for an enterprise to be bigger and stronger. Management produces talents, and management produces benefits. Without standard management, it is just an empty talk for an enterprise to be bigger and stronger.

Integrity is the foundation of an enterprise to keep a foothold, as well as the most important bottom line of behavior standard which we must follow while doing every thing. It is a necessary virtue for every Pang Xiang people as well as the company’s external image. Meanwhile, for an enterprise, it is the foundation to keep a foothold and the way to survive.

“Excellence” is a spirit of never giving up and going beyond ourselves. Only continuously walking ahead of the time, the enterprise can have the eternal vitality.

Practically creating the value benefiting society, enterprise, and employees is the foundation of our establishment, so all actions must center on the word “practical”, and avoid exaggeration. We must be practical, but also use “innovation” as the means to make innovations in every aspect such as organization, system, decision-making, management etc., to form the mechanism of innovation, thus to develop and grow.


Enterprise goal: Build the image of Pang Xiang and create the brand of Pang Xiang

The goal we pursue should more focus on promoting the enterprise’s core competitiveness, developing the enterprise’s ability to create values, and expand the enterprise’s influence, instead of merely focusing on the profit maximization. Furthermore, the core of a modern enterprise’s competitiveness is to seize market share, so it is of great significance for Pang Xiang to build the credible image and build Pang Xiang brand. A modern enterprise cannot be created in any age, but today in China where the economy is thriving and Pang Xiang’s business is booming, it is definitely a golden opportunity not to be missed to create such a modern enterprise.


Enterprise goal:if we allocate the wealth to everyone, people will gather here, but if we have the wealth all to ourselves, people will leave. We should make money in a right way and use together.

To understand from an enterprise’s perspective, in the sentence “if we allocate the wealth to everyone, people will gather here”, the “wealth” refers to all available resources including profits, and “gather” refers to reasonable allocation and integrated development of all resources; in the sentence “if we have the wealth all to ourselves, people will leave”, the “wealth” refers to the resources which have been integrated and developed.